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Experts prefer Apple TV 4K over Roku 3

On 3 Apr 2024 (23 days ago) we went through 73 Streaming Player expert endorsements .

Currently, Apple TV 4K received 10 endorsements from Tom's Guide (2 Mar 2024), IGN (1 Mar 2024) PCMag (6 Oct 2023) and 7 others. Meanwhile, Roku 3 did not receive any endorsements this month.

Rank Change Price Streaming Player
Tom's Guide
IGN
PCMag
The Verge
Reviewed
Business Insider
TechHive
TechRadar
WIRED
Digital Trends
1
- $200
Apple TV 4K
4
5
9
1
4
3
4
1
4
1
N/A N/A $140
Roku 3
-
-
-
-
-
-
-
-
-
-

Curious to see this month's entire TV Boxes and Sticks ranking? It's here

About our ranking methodology

Endorsement summary:

  • On 2 Mar 2024 Tom's Guide ranked Apple TV 4K as #4
    Rank Streaming Player Comment
    ... ... ...
    #4 out of 13 Apple TV 4K
    Best streaming device for Apple device owners / Editor's Choice
    ... ... ...
  • On 1 Mar 2024 IGN ranked Apple TV 4K as #5
    Rank Streaming Player Comment
    ... ... ...
    #5 out of 7 Apple TV 4K
    Best 4K Streaming Box for Apple Households
    ... ... ...
  • On 6 Oct 2023 PCMag ranked Apple TV 4K as #9
    Rank Streaming Player Comment
    ... ... ...
    #9 out of 9 Apple TV 4K
    Best for Siri Control
  • On 15 Feb 2023 The Verge ranked Apple TV 4K as #1
    Rank Streaming Player Comment
    #1 out of 5 Apple TV 4K
    The best overall streaming player
    ... ... ...
  • On 25 Jul 2023 Reviewed ranked Apple TV 4K as #4
    Rank Streaming Player Comment
    ... ... ...
    #4 out of 7 Apple TV 4K
    Editors' Choice
    ... ... ...
  • On 13 Jun 2023 Business Insider ranked Apple TV 4K as #3
    Rank Streaming Player Comment
    ... ... ...
    #3 out of 6 Apple TV 4K
    Best high-end
    ... ... ...
  • On 5 Oct 2023 TechHive ranked Apple TV 4K as #4
    Rank Streaming Player Comment
    ... ... ...
    #4 out of 4 Apple TV 4K
    Best high-end media streamer
  • On 7 Oct 2022 TechRadar ranked Apple TV 4K as #1
    Rank Streaming Player Comment
    #1 out of 9 Apple TV 4K
    The best streaming device for iOS
    ... ... ...
  • On 5 Oct 2023 WIRED ranked Apple TV 4K as #4
    Rank Streaming Player Comment
    ... ... ...
    #4 out of 8 Apple TV 4K
    For Apple Purists
    ... ... ...
  • On 12 Mar 2024 Digital Trends ranked Apple TV 4K as #1
    Rank Streaming Player Comment
    #1 out of 5 Apple TV 4K
    The best overall streaming device
    ... ... ...

Customers like Apple TV 4K way more

At ReviewFinder we prefer to focus on professional product reviews, because customer reviews can be disproportionately affected by unrelated factors such as delivery, specific seller listing problems, and, of course, fake reviews. With that said, below is the summary of consumer sentiment.

Apple TV 4K
Roku 3
Consumer score (CS) is a normalized computed representation of customers' sentiment towards a product.
CS of 10 is similar to a 4.8 star review, CS of 0 is similar to a 2 star review.

Apple TV 4K, the pricier option, tends to get more favorable reviews than Roku 3.

As can be seen in the chart above, median best-selling streaming player receives a consumer score of 8.5 (great). Both Apple TV 4K and Roku 3 receive customer reviews that average out above that median threshold.

Apple TV 4K
In comparison:
Apple TV 4K ranks #1 out of 42. Very high levels of customer satisfaction.
Go to rankings
10.0
Amazing
Roku 3
In comparison:
Roku 3 ranks #22 out of 42. Very high levels of customer satisfaction.
Go to rankings
8.5
Great
Median best-selling Streaming Player
In comparison:
Roku 3 ranks #22 out of 42. Very high levels of customer satisfaction.
Go to rankings
8.5
Great





Apple TV 4K is more popular than Roku 3

It's fairly safe to say that Apple TV 4K is a more popular streaming player than Roku 3, based on its 10,000+ reviews. Popularity is determined based on product sales. Note that older and cheaper products tend to sell more.


To consider

Customers who view Apple TV 4K and Roku 3 often consider Nvidia Shield TV Pro, a pricier option.
Table: Top compared alternatives for Apple TV 4K and Roku 3
Nvidia Shield TV Pro $200
In comparison:
Nvidia Shield TV Pro ranks #16 out of 42. Very high levels of customer satisfaction.
Go to rankings
9.1
Great
No expert recommendations
Nvidia Shield $149
In comparison:
Nvidia Shield ranks #23 out of 42. Very high levels of customer satisfaction.
Go to rankings
8.3
Great
6 expert recommendations
Roku Express+ $170
In comparison:
Roku Express+ ranks #15 out of 42. Very high levels of customer satisfaction.
Go to rankings
9.1
Great
No expert recommendations
Amazon Fire TV Cube $115
In comparison:
Amazon Fire TV Cube ranks #26 out of 42.
Go to rankings
7.7
Good
4 expert recommendations Cheaper
Find the best streaming player in Streaming Player Finder
Critic Consensus Common points from expert reviews summarized.
As can be seen below, Apple TV 4K is mentioned by key experts in Apr 2024, while Roku 3 is not.
Rank Change Price Streaming Player
Tom's Guide
IGN
PCMag
The Verge
Reviewed
Business Insider
TechHive
TechRadar
WIRED
Digital Trends
1
- $200
Apple TV 4K
4
5
9
1
4
3
4
1
4
1
2
- $46
Roku Streaming Stick 4K
1
7
7
3
3
-
1
9
-
-
3
- $48
Chromecast with Google TV 4K
3
6
2
2
2
4
-
-
2
-
4
- $92
Roku Ultra 2022
-
1
-
-
1
1
-
-
5
-
Show all rows
Expert Reviews There are people on the Internet whose job is to review products. Below are their opinions.

Expert reviews [25]

89
Total expert reviews: 25
  • with a score: 18
  • without a score: 7
Highest score by The Guardian
100
Average score based on 25 reviews
89
Lowest score by Indian Express
80

Score distribution:

80-100
60-80
40-60
20-40
0-20
No expert reviews linked yet for Roku 3.
From Seller:
  • Dolby Atmos for immersive, room-filling sound
  • A12 Bionic chip gives a big boost to audio, video, and graphics, for even better game and app experiences
  • 4K High Frame Rate HDR with Dolby Vision for fluid, crisp video
  • Read more
From Seller:
  • Compact stick design. Plugs discreetly right into the HDMI port. Great for wall mounted TVs
  • 2,000+ entertainment channels and counting. By far the most movies, sports, news, music and kids shows of any streaming player
  • Read more
From Manufacturer Manufacturer-provided product description, urls and documents.
EAN Numbers: 0190198463401, 0190198463531, 0190199532724, 0190199533011
UPC Numbers: 190198463401, 190198463531, 190199532724, 190199533011
Model Numbers: MP7P2LL/A, MXGY2LL/A, MXH02LL/A
No manufacturer information linked for Roku 3.
Web Content
Major Apps Available Does the device have some of the most popular apps/channels?
no data Know this info? Contribute!
  • Netflix
  • Hulu
  • YouTube
Amazon Cloud Player, Amazon Instant Video, MLB.tv, MLS, MOG, MP3Tunes, MediaFly, NBA, NHL, Netflix, Pandora, Picasa, Blockbuster, Rdio, SHOUTcast, TuneIn, Vimeo, Vudu, WSJ Live, CNBC, Crackle, Facebook, Flickr, HBO GO, Hulu Plus, Live365
Downloadable Content Some media devices offer the opportunity to download content (rather than stream it) for a quicker experience uninterrupted by buffering. An example of this is Apple TV, which allows users to download ... Show more
no data Know this info? Contribute!
No
Web Browser Some media streamers will come with a web browser that allows you to search the internet on your TV, in addition to the myriad of apps available for download. While an interesting feature, the experie ... Show more
no data Know this info? Contribute!
Yes
Live TV
Live Broadcasts A TV box or stick that connect to broadcast is key for those who want to watch live TV. Oftentimes, you can pay for a subscription to a TV network’s app (HBO, Starz, CBS, etc.), but this can add up fi ... Show more
no data Know this info? Contribute!
Yes
Record/Catch-Up TV If the TV box can connect to broadcast TV, you may be able to record live programs and replay past programs within a certain time period. This means no more missing your favorite shows! Set the box to ... Show more
no data Know this info? Contribute!
No
Pause/Rewind Live TV While watching live TV, you may want to pause the program or rewind a part you missed. Some media streamers are limited in how far you can rewind, such as 30 minutes. Also, if you pause the program fo ... Show more
no data Know this info? Contribute!
No
Controls
Remote Capabilities If the TV box or stick comes with a remote, it may also double as a microphone or contain a headphone jack for private listening. Microphones are useful in remotes because they allow you to use your v ... Show more
no data Know this info? Contribute!
  • Microphone
  • Headphone Jack
  • App Specific Buttons (Netflix, YouTube, etc.)
Voice Control A microphone—whether in the remote or on the box/stick—allows the user to control the TV using their voice. You can search for programs, change channels and apps, turn volume up or down, turn power on ... Show more
no data Know this info? Contribute!
Yes
Smartphone/Tablet Control Some media streamers allow you to control your TV with your smartphone or tablet by downloading an app on your device. The Google Chromcast is one example of a media streamer that does not use a remot ... Show more
no data Know this info? Contribute!
Yes
Gaming Controller Options If you plan to use your media streamer for gaming, you’ll need a controller. Some TV boxes and sticks use the remote as a controller, which is sufficient for basic games and kids play. You may also re ... Show more
no data Know this info? Contribute!
Remote
Connections
Network Connection Type The different network connections available for media streamers includes Ethernet, wireless/Wi-FI, Bluetooth, satellite, aerial/cable, and AirPlay. Most all media streamers will have Wi-Fi. If you hav ... Show more
no data Know this info? Contribute!
  • Wired/Ethernet
  • Wireless/Wi-Fi
Device Connection Type The different outputs or device connections include HDMI, digital optical audio output, USB, SD or microSD. TV sticks will connect to your TV through HDMI, but won’t contain any outputs (except for po ... Show more
no data Know this info? Contribute!
  • HDMI
  • USB
  • microSD
Physical Features
Weight
no data Know this info? Contribute!

5 oz
 
Dimensions
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Loading product dimensions...
Other Info
Device Type Media streamers come in two types: TV sticks or TV boxes. Generally speaking, there are a few main differences between the two. The most obvious one is size. TV sticks are much more unobtrusive becaus ... Show more
no data Know this info? Contribute!
TV Box
Other Features
no data Know this info? Contribute!
  • Smartphone remote controlled
  • Voice search
Loading price comparison chart...

Apple TV 4K is a very popular option at the top of the price range. It's in the top 3 bestselling streaming players and has quite a few popular alternatives in the same price range, such as Nvidia Shield TV Pro or Beelink GT King .

Apple TV 4K is $144.96 more expensive than the average streaming player ($74.99).

Roku 3 is a popular and one of the most expensive options. It's in the top 3 bestselling streaming players and has many popular alternatives in the same price range, such as Nvidia Shield or TiVo Mini .

Roku 3 was released in 2017. There are more than 5 newer streaming players on the market. Show newer Streaming Players

Roku 3 is $64.70 more expensive than an average streaming player ($74.99).

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