January 2023
Electric Toothbrushes: MetaRanking
This page highlights the aggregate summary of Electric Toothbrush rankings posted by key online experts, as of January 2023.
Summary
Between 11 Jan 2023 and 11 Jan 2023, ReviewFinder team examined a total of 76 Electric Toothbrush endorsements from 10 reputable publishers.
51 Electric Toothbrushes were endorsed in total, only 13 made it into this month's ranking (ReviewFinder requires a minimum of 2 endorsements to be included).
As of 11 Jan 2023, Oral-B Pro 1000 takes the cake as the most critically-acclaimed electric toothbrush with 5 expert endorsements. 2 experts out of 5 recommended it as the '#1 electric toothbrush' this month. It is followed by Philips Sonicare 9900 Prestige and Colgate Hum , with 4 and 3 expert endorsements respectively.
Brand breakdown
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Oral-B:
13 Electric Toothbrushes
(#1 is Oral-B GENIUS 9000 )
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Philips:
10 Electric Toothbrushes
(#1 is Philips Sonicare DiamondClean 9300 )
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Colgate:
2 Electric Toothbrushes
(#1 is Colgate Kids Extra Soft )
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Quip:
2 Electric Toothbrushes
(#1 is Quip Kids Electric Toothbrush )
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Spinbrush:
2 Electric Toothbrushes
(#1 is Arm & Hammer Spinbrush Pro Clean )
Price breakdown
At a glance - January 2023 Ranking
Rank | Change | Price | Electric Toothbrush |
Healthline
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Good Housekeeping
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T3
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Health.com
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WIRED
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Wirecutter
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The Strategist
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TechRadar
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NBC News
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Electric Teeth
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1
|
- | $45 |
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-
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2
|
-
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-
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2
|
1
|
1
|
-
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5
|
-
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2
|
- | $359 |
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-
|
-
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1
|
6
|
-
|
-
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-
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3
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-
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3
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3
|
- | $27 |
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-
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5
|
-
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-
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1
|
-
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-
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2
|
-
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-
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4
|
- | $300 |
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4
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-
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1
|
-
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-
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-
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-
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4
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-
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5
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- | $32 |
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4
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8
|
-
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-
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5
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-
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-
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-
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7
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-
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6
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- | $30 |
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5
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10
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13
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-
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6
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-
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-
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-
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-
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-
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7
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- | $57 |
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-
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-
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4
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-
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2
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4
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-
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-
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-
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8
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- | $30 |
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1
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-
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-
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-
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-
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-
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8
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-
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-
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-
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13
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- | $180 |
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3
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-
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-
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-
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6
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-
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-
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-
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14
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- | $5 |
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3
|
11
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-
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-
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-
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-
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-
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-
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-
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-
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15
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- | $300 |
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7
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4
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-
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-
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-
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-
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-
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-
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-
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16
|
- | Check price |
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9
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-
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-
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-
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4
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-
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17
|
- | Check price |
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6
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-
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7
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-
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-
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Sorted by price:
Position in ranking | Price | Electric Toothbrush |
---|---|---|
#14 | $5 | Arm & Hammer Kid's Spinbrush [buy] [more info] |
#3 | $27 | Colgate Hum [buy] [more info] |
#6 | $29.96 | Philips Sonicare for Kids [buy] [more info] |
#8 | $29.99 | Oral-B Kids Electric Toothbrush [buy] [more info] |
#5 | $31.99 | Quip Electric Toothbrush [buy] [more info] |
#1 | $45 | Oral-B Pro 1000 [buy] [more info] |
#7 | $56.90 | Philips Philips Sonicare 4100 [buy] [more info] |
#13 | $179.99 | Waterpik Sonic-Fusion Pro [buy] [more info] |
#15 | $299.94 | Oral-B iO Series 9 [buy] [more info] |
#4 | $300 | Oral-B 9600 [buy] [more info] |
#2 | $359 | Philips Sonicare 9900 Prestige [buy] [more info] |
We ranked Oral-B Pro 1000 #1 in January 2023 because:
- 5 independent experts mentioned it in their “best Electric Toothbrushes” rankings.
- Out of those, 2 experts ranked Oral-B Pro 1000 as #1.

Good Housekeeping
Best value electric toothbrush
Pros
Gentle on teeth and gums
Built-in two-minute timer
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Cons
Only 1 cleaning setting
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We ranked Philips Sonicare 9900 Prestige #2 in January 2023 because:
- 4 independent experts mentioned it in their “best Electric Toothbrushes” rankings.
- Out of those, 1 expert ranked Philips Sonicare 9900 Prestige as #1.

T3
The best premium electric toothbrush you can buy today
Pros
New 'all-in-one' brush head
Automatic intensity settings
Luxe travel case
Easy to keep clean
USB charging base
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Cons
Premium price tag
Premium brush heads are pricey (but worth it)
|
Health.com
Best Smart Toothbrush
Pros
The Prestige 9900 syncs to an app that allows you to track your brushing habits and change settings
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Cons
The luxurious feel is nice but it comes with a high price tag.
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TechRadar
The best premium electric toothbrush for frequent travelers
Pros
Highly customizable
Real-time brushing guidance
Extremely quiet
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Cons
Expensive
Heavily reliant on mobile app
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Electric Teeth
Most Features
Pros
Timer and pacer encourage brushing for the recommended time
Visible pressure sensor alerts you when brushing too hard
4 weeks use on a single charge
Premium charging travel case included
Premium materials & design
Reminds you when to replace the brush head
Tracks & monitors your brushing
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Cons
Expensive
No place to store the detachable USB cable
Bluetooth isn’t essential
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Methodology: combine opinions of key experts
Identify Experts
We identify key publishers and experts that consistently review and recommend Electric Toothbrushes.
Capture Rankings
For each publisher we find a currently recommended "top 10" list of Electric Toothbrushes, it must be updated in the last 9 months.
Aggregate Rankings
We put all those lists together and aggregate them. The more frequently a product is recommended, the higher it is in our ranking
Experts chosen for January 2023 ranking










We ranked Colgate Hum #3 in January 2023 because:
- 3 independent experts mentioned it in their “best Electric Toothbrushes” rankings.
- Out of those, 1 expert ranked Colgate Hum as #1.

Good Housekeeping
Best value app-connected electric tootbrush
Pros
Affordable
Bluetooth connectivity
Tracks brushing efficacy
|
Cons
Water-resistant, but not ideal for use in the shower
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TechRadar
The best smart electric toothbrush if you're on a budget
Pros
Good design
Interfaces with Colgate app
Super-low price
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Cons
Batteries need replacing
'Points' rewards system is deceptive
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We ranked Oral-B 9600 #4 in January 2023 because:
- 3 independent experts mentioned it in their “best Electric Toothbrushes” rankings.
- Out of those, 1 expert ranked Oral-B 9600 as #1.

Good Housekeeping
Best App-Connected Electric Toothbrush
Pros
Smart travel case
Available in five fun colors
6 cleaning settings
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Cons
Reviewers say it takes longer to charge
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Health.com
Best Overall
Pros
The base is compatible with any Oral-B electric toothbrush head and replacement heads are relatively affordable
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Cons
If you aren't interested in features like a pressure sensor or brushing feedback, you'll be paying for features you don't need
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We ranked Quip Electric Toothbrush #5 in January 2023 because:
- 4 independent experts mentioned it in their “best Electric Toothbrushes” rankings.

Healthline
Best electric toothbrush and toothpaste subscription
Pros
includes cover to keep the brush head clean
30-second pulse timer
thin handle for small hands
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Cons
more expensive than other brushes
replacement heads may be hard to find
brush head does not rotate
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Good Housekeeping
Best Electric Toothbrush Subscription / Editor's Choice
Pros
Super slim
3-month battery life
Affordable
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Cons
Need subscription for best savings
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We ranked Philips Sonicare for Kids #6 in January 2023 because:
- 4 independent experts mentioned it in their “best Electric Toothbrushes” rankings.

Healthline
Least scary electric toothbrush for kids
Pros
high fun factor
excellent power
timed-sections makes brushing easier
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Cons
expensive initial investment
replacement heads are pricey
large brush head
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Good Housekeeping
Best Electric Toothbrush for Braces
Pros
Free interactive app
Two-minute kids brush timer
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Cons
Limited colors
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T3
The best electric toothbrush for children
Pros
Cure design
Encourages brushing from an early age
Reliable brand
Allows adults to track brushing
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Cons
Expensive for a kid's brush
Brush heads are very soft
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We ranked Philips Philips Sonicare 4100 #7 in January 2023 because:
- 3 independent experts mentioned it in their “best Electric Toothbrushes” rankings.

Health.com
Best Budget Sonicare
Pros
It's easy to use, cleans teeth thoroughly, and comes with a portable charging stand
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Cons
Since the bristles are stiffer, this toothbrush would be best suited for people with little to no teeth sensitivity
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We ranked Oral-B Kids Electric Toothbrush #8 in January 2023 because:
- 2 independent experts mentioned it in their “best Electric Toothbrushes” rankings.
- Out of those, 1 expert ranked Oral-B Kids Electric Toothbrush as #1.

Healthline
Best overall electric toothbrush for kids
Pros
comes with stickers for the handle
free app to help with brushing habits
gentle mode can be good for younger kids
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Cons
may be too big for very young kids
does not have a low battery light
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We ranked Waterpik Sonic-Fusion Pro #9 in January 2023 because:
- 2 independent experts mentioned it in their “best Electric Toothbrushes” rankings.

Good Housekeeping
Best Electric Toothbrush and Water Flosser Combo
Pros
Convenient 2-in-1 one function
Twice the bristle speed
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Cons
Takes up more space
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We ranked Arm & Hammer Kid's Spinbrush #10 in January 2023 because:
- 2 independent experts mentioned it in their “best Electric Toothbrushes” rankings.

Healthline
Best battery-operated kids’ electric toothbrush
Pros
oscillating upper bristles
a variety of kid-friendly designs
easy to hold
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Cons
young kids may find the button difficult to press
lacks power
batteries need to be changed frequently
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Good Housekeeping
Best Electric Toothbrush for Kids
Pros
Ergonomically designed handle
Spinning brush head that targets gums
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Cons
Spiderman design is the only option
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We ranked Oral-B iO Series 9 #11 in January 2023 because:
- 2 independent experts mentioned it in their “best Electric Toothbrushes” rankings.

Good Housekeeping
Best Luxury Electric Toothbrush
Pros
Feature-rich
7 cleaning settings
Assesses 16 zones in mouth
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Cons
Expensive
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T3
The best premium rotary electric toothbrush you can buy
Pros
Cleans very well
Easily the best looking Oral-B brush
Multiple cleaning modes
Colour display is futuristic
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Cons
Tooth tracking is still a fail
Insane RRP
Hard to keep clean
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We ranked Ordo Sonic Plus #12 in January 2023 because:
- 2 independent experts mentioned it in their “best Electric Toothbrushes” rankings.

T3
One of the most stylish electric toothbrushes around
Pros
Stylish design
Affordable price
Good value subscription packs
USB charger
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Cons
Doesn't come with a travel case
Can get a little claggy
USB charging option only
Not as strong as Philps Sonicare
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TechRadar
Another superb budget electric toothbrush
Pros
Premium design
Super affordable
Gentle sonic cleaning
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Cons
No shaver socket adapter
No pressure sensor
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We ranked Shyn Sonic #13 in January 2023 because:
- 2 independent experts mentioned it in their “best Electric Toothbrushes” rankings.

Good Housekeeping
Best travel-friendly electric toothbrush
Pros
Affordable
Offers various brush heads and multiple intensity levels
Two-week claimed battery charge
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Cons
Brush head replacements cost more than some other brands
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