January 2023

Electric Toothbrushes: MetaRanking

This page highlights the aggregate summary of Electric Toothbrush rankings posted by key online experts, as of January 2023.

Summary

Between 11 Jan 2023 and 11 Jan 2023, ReviewFinder team examined a total of 76 Electric Toothbrush endorsements from 10 reputable publishers.

51 Electric Toothbrushes were endorsed in total, only 13 made it into this month's ranking (ReviewFinder requires a minimum of 2 endorsements to be included).

As of 11 Jan 2023, Oral-B Pro 1000 takes the cake as the most critically-acclaimed electric toothbrush with 5 expert endorsements. 2 experts out of 5 recommended it as the '#1 electric toothbrush' this month. It is followed by Philips Sonicare 9900 Prestige and Colgate Hum , with 4 and 3 expert endorsements respectively.

Brand breakdown
Show all brands

Price breakdown
As can be seen in the chart below, lowest high-ranking electric toothbrushes start at $5 (Arm & Hammer Kid's Spinbrush) and go up to $359 (Philips Sonicare 9900 Prestige). Median electric toothbrush costs $88.49 (Philips Sonicare ProtectiveClean 5100).
$5
$359

At a glance - January 2023 Ranking

Scroll horizontally to browse this ranking table
Rank Change Price Electric Toothbrush
Healthline
Good Housekeeping
T3
Health.com
WIRED
Wirecutter
The Strategist
TechRadar
NBC News
Electric Teeth
1
- $45
Oral-B Pro 1000
-
2
-
-
2
1
1
-
5
-
2
- $359
Philips Sonicare 9900 Prestige
-
-
1
6
-
-
-
3
-
3
3
- $27
Colgate Hum
-
5
-
-
1
-
-
2
-
-
4
- $300
Oral-B 9600
-
4
-
1
-
-
-
-
4
-
5
- $32
Quip Electric Toothbrush
4
8
-
-
5
-
-
-
7
-
6
- $30
Philips Sonicare for Kids
5
10
13
-
6
-
-
-
-
-
7
- $57
Philips Philips Sonicare 4100
-
-
-
4
-
2
4
-
-
-
8
- $30
Oral-B Kids Electric Toothbrush
1
-
-
-
-
-
8
-
-
-
13
- $180
Waterpik Sonic-Fusion Pro
-
3
-
-
-
-
6
-
-
-
14
- $5
Arm & Hammer Kid's Spinbrush
3
11
-
-
-
-
-
-
-
-
15
- $300
Oral-B iO Series 9
-
7
4
-
-
-
-
-
-
-
16
- Check price
Ordo Sonic Plus
-
-
9
-
-
-
-
4
-
-
17
- Check price
Shyn Sonic
-
6
-
-
7
-
-
-
-
-

Sorted by price:

Position in ranking Price Electric Toothbrush
#14 $5 Arm & Hammer Kid's Spinbrush [buy] [more info]
#3 $27 Colgate Hum [buy] [more info]
#6 $29.96 Philips Sonicare for Kids [buy] [more info]
#8 $29.99 Oral-B Kids Electric Toothbrush [buy] [more info]
#5 $31.99 Quip Electric Toothbrush [buy] [more info]
#1 $45 Oral-B Pro 1000 [buy] [more info]
#7 $56.90 Philips Philips Sonicare 4100 [buy] [more info]
#13 $179.99 Waterpik Sonic-Fusion Pro [buy] [more info]
#15 $299.94 Oral-B iO Series 9 [buy] [more info]
#4 $300 Oral-B 9600 [buy] [more info]
#2 $359 Philips Sonicare 9900 Prestige [buy] [more info]

We ranked Oral-B Pro 1000 #1 in January 2023 because:

  • 5 independent experts mentioned it in their “best Electric Toothbrushes” rankings.
  • Out of those, 2 experts ranked Oral-B Pro 1000 as #1.
Critic endorsements:
Good Housekeeping

Best value electric toothbrush

Pros
Gentle on teeth and gums
Built-in two-minute timer

Cons
Only 1 cleaning setting

Go to ranking

WIRED

Best Oscillating Brush

Go to ranking

Wirecutter

The best electric toothbrush

Go to ranking

The Strategist

Best overall electric toothbrush

Go to ranking

NBC News

Best affordable electric toothbrushes

Go to ranking

We ranked Philips Sonicare 9900 Prestige #2 in January 2023 because:

  • 4 independent experts mentioned it in their “best Electric Toothbrushes” rankings.
  • Out of those, 1 expert ranked Philips Sonicare 9900 Prestige as #1.
Critic endorsements:
T3

The best premium electric toothbrush you can buy today

Pros
New 'all-in-one' brush head
Automatic intensity settings
Luxe travel case
Easy to keep clean
USB charging base

Cons
Premium price tag
Premium brush heads are pricey (but worth it)

Go to ranking

Health.com

Best Smart Toothbrush

Pros
The Prestige 9900 syncs to an app that allows you to track your brushing habits and change settings

Cons
The luxurious feel is nice but it comes with a high price tag.

Go to ranking

TechRadar

The best premium electric toothbrush for frequent travelers

Pros
Highly customizable
Real-time brushing guidance
Extremely quiet

Cons
Expensive
Heavily reliant on mobile app

Go to ranking

Electric Teeth

Most Features

Pros
Timer and pacer encourage brushing for the recommended time
Visible pressure sensor alerts you when brushing too hard
4 weeks use on a single charge
Premium charging travel case included
Premium materials & design
Reminds you when to replace the brush head
Tracks & monitors your brushing

Cons
Expensive
No place to store the detachable USB cable
Bluetooth isn’t essential

Go to ranking

Methodology: combine opinions of key experts

Identify Experts

We identify key publishers and experts that consistently review and recommend Electric Toothbrushes.

Capture Rankings

For each publisher we find a currently recommended "top 10" list of Electric Toothbrushes, it must be updated in the last 9 months.

Aggregate Rankings

We put all those lists together and aggregate them. The more frequently a product is recommended, the higher it is in our ranking

Experts chosen for January 2023 ranking

We ranked Colgate Hum #3 in January 2023 because:

  • 3 independent experts mentioned it in their “best Electric Toothbrushes” rankings.
  • Out of those, 1 expert ranked Colgate Hum as #1.
Critic endorsements:
Good Housekeeping

Best value app-connected electric tootbrush

Pros
Affordable
Bluetooth connectivity
Tracks brushing efficacy

Cons
Water-resistant, but not ideal for use in the shower

Go to ranking

WIRED

Best Smart Toothbrush

Go to ranking

TechRadar

The best smart electric toothbrush if you're on a budget

Pros
Good design
Interfaces with Colgate app
Super-low price

Cons
Batteries need replacing
'Points' rewards system is deceptive

Go to ranking

We ranked Oral-B 9600 #4 in January 2023 because:

  • 3 independent experts mentioned it in their “best Electric Toothbrushes” rankings.
  • Out of those, 1 expert ranked Oral-B 9600 as #1.
Critic endorsements:
Good Housekeeping

Best App-Connected Electric Toothbrush

Pros
Smart travel case
Available in five fun colors
6 cleaning settings

Cons
Reviewers say it takes longer to charge

Go to ranking

Health.com

Best Overall

Pros
The base is compatible with any Oral-B electric toothbrush head and replacement heads are relatively affordable

Cons
If you aren't interested in features like a pressure sensor or brushing feedback, you'll be paying for features you don't need

Go to ranking

NBC News

Best electric toothbrush for travel

Go to ranking

We ranked Quip Electric Toothbrush #5 in January 2023 because:

  • 4 independent experts mentioned it in their “best Electric Toothbrushes” rankings.
Critic endorsements:
Healthline

Best electric toothbrush and toothpaste subscription

Pros
includes cover to keep the brush head clean
30-second pulse timer
thin handle for small hands

Cons
more expensive than other brushes
replacement heads may be hard to find
brush head does not rotate

Go to ranking

Good Housekeeping

Best Electric Toothbrush Subscription / Editor's Choice

Pros
Super slim
3-month battery life
Affordable

Cons
Need subscription for best savings

Go to ranking

WIRED

A Modern Toothbrush

Go to ranking

NBC News

Best electric toothbrush subscription

Go to ranking

We ranked Philips Sonicare for Kids #6 in January 2023 because:

  • 4 independent experts mentioned it in their “best Electric Toothbrushes” rankings.
Critic endorsements:
Healthline

Least scary electric toothbrush for kids

Pros
high fun factor
excellent power
timed-sections makes brushing easier

Cons
expensive initial investment
replacement heads are pricey
large brush head

Go to ranking

Good Housekeeping

Best Electric Toothbrush for Braces

Pros
Free interactive app
Two-minute kids brush timer

Cons
Limited colors

Go to ranking

T3

The best electric toothbrush for children

Pros
Cure design
Encourages brushing from an early age
Reliable brand
Allows adults to track brushing

Cons
Expensive for a kid's brush
Brush heads are very soft

Go to ranking

WIRED

A Brush for Kids

Go to ranking

We ranked Philips Philips Sonicare 4100 #7 in January 2023 because:

  • 3 independent experts mentioned it in their “best Electric Toothbrushes” rankings.
Critic endorsements:
Health.com

Best Budget Sonicare

Pros
It's easy to use, cleans teeth thoroughly, and comes with a portable charging stand

Cons
Since the bristles are stiffer, this toothbrush would be best suited for people with little to no teeth sensitivity

Go to ranking

Wirecutter

Quieter brush, more expensive refills

Go to ranking

The Strategist

Best Sonicare toothbrush

Go to ranking

We ranked Oral-B Kids Electric Toothbrush #8 in January 2023 because:

  • 2 independent experts mentioned it in their “best Electric Toothbrushes” rankings.
  • Out of those, 1 expert ranked Oral-B Kids Electric Toothbrush as #1.
Critic endorsements:
Healthline

Best overall electric toothbrush for kids

Pros
comes with stickers for the handle
free app to help with brushing habits
gentle mode can be good for younger kids

Cons
may be too big for very young kids
does not have a low battery light

Go to ranking

The Strategist

Best electric toothbrushes for kids

Go to ranking

We ranked Waterpik Sonic-Fusion Pro #9 in January 2023 because:

  • 2 independent experts mentioned it in their “best Electric Toothbrushes” rankings.
Critic endorsements:
Good Housekeeping

Best Electric Toothbrush and Water Flosser Combo

Pros
Convenient 2-in-1 one function
Twice the bristle speed

Cons
Takes up more space

Go to ranking

The Strategist

Best electric toothbrush/water flosser combo

Go to ranking

We ranked Arm & Hammer Kid's Spinbrush #10 in January 2023 because:

  • 2 independent experts mentioned it in their “best Electric Toothbrushes” rankings.
Critic endorsements:
Healthline

Best battery-operated kids’ electric toothbrush

Pros
oscillating upper bristles
a variety of kid-friendly designs
easy to hold

Cons
young kids may find the button difficult to press
lacks power
batteries need to be changed frequently

Go to ranking

Good Housekeeping

Best Electric Toothbrush for Kids

Pros
Ergonomically designed handle
Spinning brush head that targets gums

Cons
Spiderman design is the only option

Go to ranking

We ranked Oral-B iO Series 9 #11 in January 2023 because:

  • 2 independent experts mentioned it in their “best Electric Toothbrushes” rankings.
Critic endorsements:
Good Housekeeping

Best Luxury Electric Toothbrush

Pros
Feature-rich
7 cleaning settings
Assesses 16 zones in mouth

Cons
Expensive

Go to ranking

T3

The best premium rotary electric toothbrush you can buy

Pros
Cleans very well
Easily the best looking Oral-B brush
Multiple cleaning modes
Colour display is futuristic

Cons
Tooth tracking is still a fail
Insane RRP
Hard to keep clean

Go to ranking

We ranked Ordo Sonic Plus #12 in January 2023 because:

  • 2 independent experts mentioned it in their “best Electric Toothbrushes” rankings.
Critic endorsements:
T3

One of the most stylish electric toothbrushes around

Pros
Stylish design
Affordable price
Good value subscription packs
USB charger

Cons
Doesn't come with a travel case
Can get a little claggy
USB charging option only
Not as strong as Philps Sonicare

Go to ranking

TechRadar

Another superb budget electric toothbrush

Pros
Premium design
Super affordable
Gentle sonic cleaning

Cons
No shaver socket adapter
No pressure sensor

Go to ranking

We ranked Shyn Sonic #13 in January 2023 because:

  • 2 independent experts mentioned it in their “best Electric Toothbrushes” rankings.
Critic endorsements:
Good Housekeeping

Best travel-friendly electric toothbrush

Pros
Affordable
Offers various brush heads and multiple intensity levels
Two-week claimed battery charge

Cons
Brush head replacements cost more than some other brands

Go to ranking

WIRED

Another Good Brush

Go to ranking